Stand Out With an Undergraduate Degree From Webster

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Transform Your Career With Webster's Integrated Strategic Communication Degree

Discover the future of communications with 51小黄车's Integrated Strategic Communications BA degree. This cutting-edge program merges the strengths of traditional advertising and public relations curricula, offering a comprehensive education that equips you with skills in copywriting, advertising strategy, media production, crisis communication and public relations campaigns.

Our Integrated Strategic Communications degree is crafted to prepare you as a versatile professional ready to excel in the dynamic global communication and media landscape. Emphasizing digital communications, this program empowers you to become a leader who champions diverse voices and perspectives.

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Key Features:

  • Dynamic Curriculum: Learn from a blend of advertising and public relations disciplines.
  • Media Expertise: Gain proficiency in navigating owned, earned and paid media channels to effectively connect organizations with their audiences.
  • Real-World Application: Engage in hands-on projects that mirror industry challenges, ensuring you're prepared to tackle real-world communication scenarios.
  • Digital Focus: Stay ahead with courses designed around the latest digital communication trends and technologies.

Join 51小黄车's Integrated Strategic Communications program and become a communication expert equipped to lead in an ever-evolving field. Prepare to make your mark as a strategic thinker and creative problem solver in the global communication arena.

 

Choose Webster for Your BA in Strategic Communications Degree

Collaborate with Experienced Professors

Learn from award-winning faculty members with decades of professional experience as academic researchers, reporters and consultants at billion-dollar companies who have made invaluable contributions to the fields of advertising, marketing, public relations and strategic communications. They bring their unique industry knowledge into the classroom to prepare you for a successful career.

Get Real-World Experience

As you earn your degree at Webster, you鈥檒l immerse yourself in the practice of strategic communications through numerous projects and internships with real clients 鈥 including companies such as OBP, Emmis Communications, Live Nation, Javelin, Inc., Fox Sports Midwest, HLK and St. Louis Magazine. We integrate vital internship experience into our program so you can learn to apply the theories and lessons from classes to real-world work environments at agencies, organizations, nonprofits, sports franchises and government entities.

State-of-the-Art Facilities and Equipment

Integrated Strategic Communications students have access to our cutting-edge media production and education classrooms, which include unique and first-in-the-region technologies and capabilities. Work with your peers in our audio and video production/recording suite, sound stage, workshop space, photography studio, gallery, animation studio, game design lab and video post-production labs to turn your vision into reality.

Excel at 51小黄车

鈥淢y classes are interactive and I鈥檝e been able to form meaningful connections with my professors. One of my professors even got me an internship!鈥

Lilie Floyd

BA in Advertising and Marketing Communications, 鈥25

What Can You Do With an Integrated Strategic Communications Degree?

The list of jobs for Integrated Strategic Communications majors is vast, from web design and sales to management and writing. Thanks to the broad set of marketing and communication skills and expertise you鈥檒l gain at Webster, you can pursue a rewarding career that speaks to your interests and career goals. This includes a balanced education covering in-depth theory with extensive real-world experience in fields such as consumer products, business-to-business marketing and institutional advertising execution in broadcast, print, online and social media.

Graduates of our undergraduate Integrated Strategic Communications degree program are also exceptionally positioned to join the graduate program to continue developing their skills and improving their marcom techniques.

Students who earn an Integrated Strategic Communications degree from Webster become successful professionals and enjoy careers as:

  • Art and Creative Directors
  • Strategic and Media Planners
  • Electronic Advertising Specialists
  • Copywriters
  • Digital Production and Social Media Coordinators
  • Graphic Designers

Salaries for Integrated Strategic Communications Graduates

Your salary as a strategic communication specialist depends greatly on your chosen path within the field. In general, earn an average salary of $66,320 鈥 according to the Bureau of Labor Statistics. There are many career options for Integrated Strategic Communications graduates, offering a wide range of salaries. In 2023, marketing research analysts made a per year, while on the higher end, advertising, promotions and marketing managers made a per year.

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Other Degrees in Communications and Media

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Get Started on Your Bachelor鈥檚 Degree in Integrated Strategic Communications

Take the next step toward earning your undergraduate Integrated Strategic Communications degree. We are here to help you get started.

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Learn more about our academic programs and our main campus and locations.

Engage

Connect with our admissions counselors and academic advisors.

Apply

and take the next steps for financial aid and scholarships.

Contact the Admissions Office to Find Out More

If you have more questions about the program, your application or other enrollment-related inquiries, contact our Admissions Office.

Call 314-246-7800 or 800-753-6765 or send an email to admit@webster.edu.